In this video, we’re diving deeper into how a marketing plan works. Let’s talk about one of our clients, a company that sold aftermarket diesel engine parts. They hadn’t realized that 60% of their business came from just a few nearby states, and when they gained customers further away, like in California or Massachusetts, their sales stuck because of their high quality, fair pricing, great warranties, and exceptional technical support.

The first problem we addressed was their website—buried on page nine of Google search results. We built them a new website using open-source software, which means no licensing, update, or consulting fees. It’s fully theirs, and we even hosted it for free. After investing time and resources, we got their website onto the first page of Google within a few months.

The marketing plan is essential because, as we always say, nothing happens until a sale is made. We structured their site to sell by engine brand, making it easier for customers to find the parts they needed. People don’t buy by engine number; they say, “I have a 1986 Freightliner,” and we know exactly what they need.

In marketing, tracking results is key. We measured our efforts weekly, and within weeks, we saw improvements in their Google rankings. Eventually, they landed in the top search results, driving business growth.

Beyond marketing, we helped them implement a system for raising prices, which they hadn’t done in four years. Raising prices is one of the easiest ways to increase profits, and we developed a streamlined pricing system for them, ensuring they stayed competitive while improving margins.

Marketing is about making it easy for customers to find and buy your product. Once that’s in place, growth will follow.