Good morning, and welcome to our third video on developing a strategic plan. Why is a strategic plan important? It explains what your company does, why you're successful, and how you plan to grow and improve. It shows that you're in control and convinces potential buyers—whether private equity, corporations, or other platforms—that your company is the right one to invest in. Buyers want a company that's well-organized and doesn’t need fixing.

A strategic plan is essentially a roadmap for where your business is heading. We focus on smaller companies, typically under $50 million, where we can make the biggest contribution. If we can’t make an impact, we don’t want to waste your time or ours. Our success is tied to yours.

At its core, a strategic plan outlines your company’s strengths and future direction. It includes key components like:

• A Marketing Plan: Because nothing happens until a sale is made.
• A Production Plan: Ensuring your product or service can scale.
• An Operational Plan: Streamlining accounting and systems.
• A Cost Improvement Plan: Increasing efficiency.

As an example, we worked with a company that produced aftermarket diesel engine parts. We conducted a segmentation analysis to focus on the most valuable customers. Despite the company being well-established, their website was underperforming in search results. Through our analysis and improvements, we helped them identify their strengths and better reach their target market.

Strategic planning ensures you're not just in control of your business, but also positioned for growth and success. In our next video, we’ll dive deeper into building systems that enhance your business.